“I saw my first jar of Nutella in the bread aisle one night at maybe 2:15 AM. It looked like something Ikea would sell. Its starkly ordinary placement next to the peanut butter implied that I had either bypassed it my entire life, or I had spent enough time in the store that I had somehow “unlocked” a secret level of creamy sandwich spreads that would release themselves to me through this portal I had discovered. I didn’t know how I was going to use it, but I knew I had to buy it.”

(via afelicitousthought)